Deeply nourishing -- thanks to Kukui Nut Oil -- this transformative style stays with you for up to ten shampoos. Quick Shop. When you have time on your side, everything else is a breeze. Price $18.99. 60 ($1.35/Fl Oz) $15.99 $15.99 Katy Perry’s feeling blue these days. Color Intensity's intermixable formula can be applied straight from the tube, or mix … Free shipping for many products! Fun, festival, color-blocked hair with the most playful vibe ever -- that’s the splash Joico Brand Ambassador Larisa Love is making with her very first shade collection for Color Intensity. Read More…, With her cage-y black dress and heavily adorned noir crown, model/actress Cara Delevingne made headlines…literally. Fun, festival, color-blocked hair with the most playful vibe ever -- that’s the splash Joico Brand Ambassador Larisa Love is making with her very first shade collection for Color Intensity. And the only possible hairstyle that could stand up to such a statement costume had to come from a pro with serious vision — in this case, our very own Mara Roszak, who used Joico Color Butters — intensely conditioning shades that wash out in just ten shampoos — as the key accent to Cara’s spiky blonde coif. He’s also the man who knows that there’s no such thing as tame for his “mane” client. Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos. What it is: Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY–our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos. Welcome to our "library of learning," designed to ensure that your color creations are always on the mark. Introducing the stars of the show: Limelight and Aqua Flow! Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos. Now that’s magic!”. With the staying power of Color Intensity Shades (they last through 20 shampoos), and the breakthrough technology of Joico’s new Defy Damage Pro Series, this lively creation is vibrant, shining, and beautifully protected. Joico Guest Artist, Rick Henry, is no stranger to Katy Perry’s outrageously fun style — after all, he’s her personal hair pro for the Witness Tour. * Color Intensity’s intermixable formula can be applied straight from the tube, or mixed … Excitement was positively palpable as Hollywood darling, Emma Roberts, sat in the chair for hair and makeup, prepping for her awards show entrance. The off white, silky silver Atelier Versace gown makes her hair and skin color really pop!”, “The midnight blue gown Sandy has on, by Alexander McQueen, goes beautifully with her skin tone and her dark brown hair; the style of the hair shows her features even more”, says De Souza, “and falls beautifully to one side as the gown drapes more to the other, which adds balance to an asymmetric design and creates a gorgeous overall look.”. -- Love’s whimsical shades will spark a whole new love affair with color. Joico’s Blonde Life Brightening Shampoo, Conditioner, and Masque are going to keep Hilary’s hair bright and light – not dull and dingy – all the way to her next appointment. Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity - our intensely concentrated pigments designed to help you create over … Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. NEW Color Intensity Pearl Pastel shades, a breathtaking new collection of soft, iridescent-like on-trend color: Rose Gold, Violet Pearl, Blush, and Silver Ice. Watch Love in action as she delivers her fun formula and step-by-step color technique; and see how she integrates Defy Damage -- instantly strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. With a single application, Age Defy gets to the root of the problem and brings back the beauty of hair that’s young at heart. 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